Giving Shape to Ideas

Konica Minolta environmental philosophy

Konica Minolta environmental philosophy

Formulation of Eco Vision 2050 for a sustainable earth and society

In January 2009 Konica Minolta formulated Eco Vision 2050 as its long-term environmental vision. This vision guides Konica Minolta in the right direction to achieve its future objectives and fulfill its responsibility as a global corporation by contributing to a sustainable earth and society.

Konica Minolta created the Medium-Term Environmental Plan 2015 as a milestone marker toward the goals outlined in its Eco Vision 2050.


Approach to Setting Targets for CO2 Emissions

According to an announcement made by the IPCC (Intergovernmental Panel on Climate Change), greenhouse gas emissions in 2004 were 49 billion t-CO2, which, divided by a population of 6.4 billion people, amounts to 7.66 t-CO2 per person per year. The amount of greenhouse gas that the earth can absorb naturally is thought to be 11.4 billion t-CO2. Divided by the projected population of 9.2 billion people in 2050, this figure amounts to 1.24 t-CO2 per person per year-which corresponds to a reduction of about 80% of current annual per capita emissions.
Based on these estimates, Eco Vision 2050 sets a target of 80% reduction in CO2 emissions throughout the product life cycle in 2050, with 2005 as the baseline. In addition, the Medium-Term Environmental Plan 2015 uses backcasting* from this target to set a target of 20% reduction by fiscal 2015.

* Backcasting: A way of thinking that involves defining a future action by sketching a desirable image of the future and a goal, and then looking back at the current situation from the perspective of that goal.

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