Businesses that sell luxury or high-end products cannot afford for their marketing collateral to look anything other than spectacular. In addition to having outstanding writing, design, and photography, these organizations require printed materials that are distinctive in a crowded market. This gives commercial and industrial printers the chance to enhance the print tasks they do and opens new growth prospects.
Printed materials are still useful even though a large portion of marketing has moved to digital platforms. The noise produced by so much internet communication can actually be broken up by a well-printed document. Additionally, shorter print runs, customized marketing materials, and quicker work turnaround times are now feasible due to the growing popularity of digital printing.
Four strategies to make print jobs more valuable
Printers may increase their clientele, provide higher-quality work, and possibly even find new markets or revenue streams by adding value to print projects. Here are four strategies to make print more valuable:
1. Inkjet technique using UV LEDs
In addition to being ecologically friendly, UV LED inkjet technology dries incredibly quickly. Because of the quick turnaround times and the fact that inks don’t have time to bleed into the media, the final product is brighter and clearer and free of any flaws or waviness that could be brought on by heaters or dryers.
This is a cost-effective method because it can be printed on regular offset medium and eliminates the requirement for specialized materials. Additionally, short-turnaround assignments become much more feasible with machines that can print 3,000 sheets per hour simplex and 1,500 sheets per hour perfection.
Additionally, inkjet technology provides all the advantages of digital printing, including high productivity, workflow automation, personalization, and agility. Additionally, it enables printers to provide more cheap short-run tasks in greater number. This makes it perfect for books, periodicals, marketing materials, direct mail, and more.
2. Using foils and coatings for embellishment
Products can be made to stand out by embellishing prints with foils and other coatings, particularly on labels or marketing materials. This evokes a feeling of elegance and quality through a tactile and visually striking experience. Digital finishing, such as heightened effects and foil, can significantly increase value.
Selecting a press that can decorate across a variety of surfaces and toner, inkjet, and offset prints is crucial. Spot gloss, three-dimensional printing, and metallic effects may now be achieved by printers
at a fraction of the time and expense of earlier methods thanks to new haptic, digital varnish technology. An average brochure, label, or mailer can be instantly transformed into something more captivating by adding these decorations and unique touches.
Customers find digital varnish technology to be a very appealing alternative due to its great productivity and quick turnaround, even for intricate embellishments. Additionally, because of the high-end output, printers are able to charge more for these services.
3. Printing at high resolution on the majority of substrates.
For high-value printing, presses with real 1,200 x 1,200 dots per inch (DPI) resolution are perfect because they guarantee accurate reproduction of even tiny text. You can offer countless innovative print applications with a press that has built-in technology to help create a wide color gamut. Additionally, being able to print on a variety of substrates can add value for customers with particular needs. By doing this, printers may be able to reach new customers by providing greater choice and variety.
4. Printing and finalizing labels
Customers also benefit from the ability to provide economical and effective label printing and finishing. It allows printers to serve as a one-stop shop and increase their portion of the customer’s budget by eliminating the need for them to visit several printers for their different needs.
Modern industrial label presses provide flexibility and great productivity by combining intelligent software with effective hardware to produce excellent quality. Adding label printing and finishing to their product line might help printers draw in more clients and possibly increase their profit margins.
The ideal press for the position
Our goal at Konica Minolta is to assist commercial and industrial printers in increasing their profit margins, creating new sources of income, and taking advantage of new opportunities. Konica Minolta helps printers provide value for their clients, embrace the newest technologies for better results, and optimize workflows for increased efficiency with industry-leading presses that provide outstanding return on investment (ROI).
